Organic + Eco living and brands - but not as you know 'em
I’m Sugandha (call me Sig!) and I’m so glad you are here.
I’m a writer, aspiring yogi, lapsed runner, mama to a cheeky almost 4-year old boy and 9 month terror baby girl, wisdom + spiritual seeker, ex-Chemistry nerd from Melbourne, Australia turned certified holistic health + mindset coach who swapped her high heels for freedom, loves dodgy jokes, has a soft spot in her heart for 90′s teenage boybands and cannot live without her daily coffee!
These days I call myself a baby, kids + mama "eco-brands hunter".
When I was pregnant with my second baby Layla (after the Eric Clapton song of course), it suddenly hit me about the kind of mother I wanted to be. The calm, gentle, earth-mother that never got ruffled at the sight of her offspring eating dirt and floated through life all glow-y and full of energy.
(I'm still working on that.)
But seriously, what really hit me was the sudden awareness of the kind of world I wanted to live in and leave to my children. I've always felt the weight of the world and done what I can in my own way - but I knew I wanted to make a bigger difference. Something that I could do immediately was taking the knowledge behind the conventional fashion industry and using that to truly make a difference with my shopping choices. Because we can totally vote with our dollars.
I've always had a passion for everything natural (I'm even a certified holistic health coach!) and struggled to find a place where I could learn more about a natural style of living and parenting AND shop for the kinds of things I wanted. I couldn't believe how many awesome organic and eco brands there were online but I had to go to each and every one to find what I was looking for. With a fiesty pre-schooler and newborn - I just didn't have the time to do that AND be a glowy earth-mother.
Turns out, I wasn't the only one felt this way.
Like you, I want the best for our children and for ourselves. So I took the jump and started this website to create just that - a community and a directory.